Website optimization is a great way to increase your website traffic and boost your rankings. There are many factors that go into this, but the main objective is to make your website easier to use and more enjoyable to visit. The process can be time-consuming, but the results are well worth it.
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The best way to start is to conduct a quick usability test of your site. Use a tool like Google’s Mobile-Friendly Test to see how easy it is for people to navigate your site. This can reveal any issues you may be overlooking.
You also might want to consider using a CDN (content delivery network) to deliver your website’s files to visitors. A CDN can significantly speed up your website’s load time. If your website is slow to load, you could lose out on potential conversions. Find out
Optimizing a website can be a huge project, but it doesn’t have to be difficult. By performing the necessary research, implementing a few A/B tests and keeping an eye out for technical on-page SEO errors, you can maximize the ROI of your efforts.
It can take hundreds of hours to optimize your website, so it’s important to keep in mind the basics. Make sure your site is user-friendly, has relevant content and a smooth user experience.
The top-rated testing tools can help you spot speed and page loading issues. You can also use a heatmap to understand how your users interact with individual elements.