Views and Engagement

Video engagement Growviews metrics focus on how often and for how long people watch your videos, as well as other related actions such as sharing or commenting. They help you understand how your videos are perceived by your audience and can inform your decision-making when creating future content.

YouTube offers 4 key engagement metrics: Reach, Watch Time, Audience Retention, and Total Views. While these numbers are important to track, you should always use them alongside other metrics such as CTR and engagement rate in order to get a full picture of your video performance.

Reach is the number of unique viewers your videos receive in a given period. A high number of views is generally positive, as it shows that your content is attracting people and holding their attention.

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Watch time is a key metric that measures the average amount of minutes your viewers stay on your videos. This metric is particularly important for platform like YouTube, as they measure how long your videos are engaging to determine if they should be recommended to other users.

Audience Retention is a metric that measures the percentage of your video that is viewed through to the end. A high number of Audience Retention is generally good, as it means that your video kept people engaged until the end. However, if the audience dropped off at a certain point this could be an indicator that there is a problem with your content and you should look to address it.